SendSafe CSC Admin

Context Sensitive Content (CSC)

Sections:
Database Table
Set up
Subcomponent HTML Pages
Suggestive Selling Content
Suggestive Selling Buybuttons
Category Descriptions
Brands Descriptions
Search Engine Content
E-mail Broadcasts
Knowledge-base or Message Board
Blog Tools
Subcomponent Html Content Management

Context Sensitive Content (CSC) is a powerful system which renders embedded content on-the-fly for visitors which contain messages and information keyed to the exact activity or source of the visitor. CSC is also used to create e-mailable content which is sent out via the e-mail broadcast system and knowledge-bases.

CSC can be used in these ways and more:

CSC content can be automatically rotated and tracked for split-testing with n-variations of webpage content.
Based on visitor product browsing activities, CSC can generate content like: "Customers who bought product ABC also bought xyz."
Based on a search engine PPC or banner advertisement that was clicked, CSC can generate webpage content directly "on message" for this visitor.
Based on a search engine result that was clicked, CSC can generate webpage content directly "on message" for this visitor.
CSC can be used as a replacement for off-line editing and FTP management of subcomponent HTML files delivering an advanced, easy to use way of modifying general content using an Admin page.
CSC can be used to create e-mail content
CSC can be used to create a knowledge-base, announcement, news events, or other collections of factoids.

Website customization is required for all functions other than "SUGGESTIVE SELLING CONTENT" (manual version).

CSC SET UP

Global.inc.asa Application("CSCEnabled") = true
E-store framework the configuration keyword cscShowCaseSuggestiveSell = true
E-store framework the product configuration keyword catDrilldownLabeling = true
E-store framework the listing configuration keyword listingCatDrilldownLabeling = true

SUGGESTIVE SELLING CONTENT

This content is displayed in the product showcase page merged onto the page after the buy buttons. This content is often used in combination with Suggestive Selling Buy Buttons (CSC ContentType = 8)

The CSC record for this content is ContentType = 1.

The CSC Key fields are used:

key1 = keyword is the record selection or linkage field

notes:

The CSC system will use only the content from the first SQL match. Additional content from additional matches will be discarded.
The keys must be listed in order of significance.
The SQL 'LIKE' operator is used on keywords so substring matching will occur if the term is a sub-string.
If more than one matching CSC record exist, the record displayed will be random.
In the e-store framework the configuration keyword cscShowCaseSuggestiveSell = true
If you are using Hidden Sort Characters then those hidden characters must also be present in the keys.

SUGGESTIVE SELLING BUYBUTTONS

This CSC is used to implment suggestive selling such as: "Theres items are best purchased together."

This is a buy button which is displayed on the product showcase page after any Suggestive Selling Content (Contenttype=1) is displayed. CSC linked Items with FFPs will not have their FFP dialogs rendered, instead a CUSTOMIZE or other buttons will replaced the BuyButton for this item.

The CSC record for this content is ContentType = 8.

A CSC Suggestive Selling Content Record (ContentType = 1) must also

The CSC Key fields are used:

key1 = keyword is the record selection or linkage field
key2 = The sku for the suggestive selling BuyButton item to be included

notes:

The title and suggestive selling text for these items is defined in the CSC Suggestive Selling Content Record (ContentType = 1)
The CSC system will use all SQL matching BuyButtons. All matching items are sorted by the FullName
The keys must be listed in order of significance.
The SQL 'LIKE' operator is used on keywords so substring matching will occur if the term is a sub-string.
You must specify at the minimum key1 and key2.
In the e-store framework the configuration keyword cscShowCaseSuggestiveSell = true
If you are using Hidden Sort Characters then those hidden characters must also be present in the keys.

SEARCH ENGINE CONTENT

This content is displayed on any website page as merged or replaced content. This CSC function requires custom ASP webpage development on the site. The key purpose of this Search Engine CSC is to dynamically display different webpage content based on the search engine terms which were entered into the such engine (such as Google or Yahoo).

The CSC record for this content is ContentType = 2.

The CSC system will first attempt to match all four keys (key1,2,3,4), then three keys (key1,2,3), then two keys (key1,2), with one key matches discarded.

The CSC Key fields are used in an SQL select clause to match incoming HTTP Referral information as follows:

key1 = Search Phrase 1
key2 = Search Phrase 2
key3 = Search Phrase 3
key4 = Search Phrase 4

notes:

The CSC system will use only the content from the first SQL match. Additional content from additional matches will be discarded.
The keys must be listed in order of significance.
The SQL 'LIKE' operator is used on all three keys so substring matching will occur.

The CSC ContentLocation field must match root the webpage being loaded.

E-MAIL BROADCAST

This content is used for creating content for e-mail broadcasts or for I-CRM e-mails. The CSC subsystem can be used to create standard set of reusable e-mails or a one time e-mail. Using CSC is the typical way e-blast are authored and sent.

There are two different kinds of CSC E-Mails:

A CSC e-mail blast which is sent from the CSC admin page uses the normal broadcast system and sends the same email to everyone.
An I-CRM CRC e-mail blast which is run by an I-CRM job and uses a CSC record as a template, sends personalized emails.

In the case of I-CRM e-mails the CSC content can contain I-CRM mail-merge variables which are replaced with values taken from DB records.

The CSC record for this content is ContentType = 3.

These entries for e-mail broadcasts are:

Key1 = title/name of record (this is not used in the email, this is only for record keeping purposes).
Key2 = the Type for an advertisement which will be the header. This value is typically = 100 (the universal header advertisement).
Key3 = the Type for an advertisement which will be the footer. This value is typically = 101 (the universal footer advertisement).

Make sure all records (CSC and Advertisements) are enabled.

The format of the e-mail:

From: sales@mybiz.com To: mycustomer@theirbiz.com Subject: You have left un-purchased items in your shopping cart

Optional: The e-mail header taken from an Advertisement record with Type = key1

The body of the e-mail will be the contents of the CSC record including optional mail-merge variable resolution

Optional: The e-mail footer taken from an Advertisement record with Type = key2

Optional: Trailing advertisements; up to three Type 10 advertisements will be appended to the end of the e-mail

VERY IMPORTANT Do not change the record being sent until the e-mail blast has completed. Do not run more than one broadcast job at time. Changing the record before the e-mail blast has begun or running multiple jobs at the same time can result in unexpected results such as mixed subject lines or duplicate emails beging sent out. To check status on an I-CRM job load either the CSC Admin page or Job Queue. When an I-CRM job completes, an email will be sent to the return address set for the message AND to the CC Mail list configured for the storefront.

CATEGORY DRILLDOWN DESCRIPTIONS

This content is used solely as a means of adding a description for category icons when in Matrix product browsing mode. The content of each CSC will be displayed next to the category icon in a similar format as seen in the product display level of drilldown browsing.

The CSC record is related to a category by key1.

E-store framework the configuration keyword catDrilldownLabeling = true OR listingCatDrilldownLabeling = true

The CSC record for this content is ContentType = 5 for products and 6 for listings.

These entries for category labels are:

Key1 = category name - This must be the same entry as found in items.category or listing.category record.
Key2 = n/a
Key3 = n/a

Note: Categories flagged with an "@" in the category name must use the full category name including the "@" in the category name field of the CSC record.

BRAND DRILLDOWN DESCRIPTIONS

This content is used solely as a means of adding a description for brand icons when in Matrix browsing mode. The content of each CSC will be displayed next to the brand logo (icon) in a similar format as seen in the product display level of drilldown browsing.

The CSC record is related to a brand by key1.

E-store framework the configuration keyword brandDrilldownLabeling = true

The CSC record for this content is ContentType = 7.

These entries for brands labels are:

Key1 = brand name - This must be the same entry as found in itemsext.brands record.
Key2 = n/a
Key3 = n/a

SUBCOMPONENT HTML CONTENT MANAGEMENT

CSC can be used to manage the static SUBCOMPONENT HTML content on any webpage (see Dynamic Content Management for more details). Using the CSC admin page is user friendly means of accomplishing the same type of static content management which is done via FTP and an off-line editor.

KNOWLEDGE-BASE OR MESSAGE BOARD

CSC can be used to create newsletters, mini-blogs, message boards, bulletin boards, announcement, or other collections of articles and factoids.

This content can be used for e-mail broadcasts.

The CSC record for this content is ContentType = 1000 - 2000; where each numeric value is a separate knowledge-base

These entries for are:

Key1 = title/name of record.
Key2 = the Type for an advertisement which will be the header.
Key3 = the Type for an advertisement which will be the footer.
Key4 = searchable key word(s).

The system is linked into the e-mail broadcasting system, so with the push of button you can send an article in an e-mail blast to all customers who have signed up (think e-mailed newsletter). In an e-mailed newsletter, up to three type 10 ads will be included at the end of all broadcasts.

SendSafe comes with a Knowledge-base reader. This webpage is designed to index and display a set of articles. To use the Knowledge-base reader, open the webpage: Store.kbreader.asp?Ctype=1000 (where Ctype = the set of records defined by ContentType).

Store.KBReader.asp - Top level display tool which handles listing and viewing of records.
This file contains includes for both: SendSafe.KBLister.inc.asp and SendSafe.kbreader.inc.asp

SendSafe.KBLister.inc.asp - Tool which displays a list of Knowledge base articles with hyperlinks to the article itself (with a target=_parent)

SendSafe.kbreader.inc.asp - Tool displays a single article formatted within a box (parameter KBIDX=)

The reader displays a dated list of articles chronologically at the top of the webpage. Clicking on any article will open the article in the "viewer pane" located directly below the list. In the example below, someone has clicked on the "Electric cars of the Future" link.

Set of articles are managed with a very easy to use Admin page. Articles can have any kind of HTML, pictures and text. There is a built in HTML editor on the admin page OR you can use some other editor and then copy & paste.

BLOGS

CSC can be used to create full featured blogs.

This content can be used for e-mail broadcasts.

The CSC record for this content is ContentType = 3000 - 10000; where each numeric value is a separate blog

These entries for are:

Key1 = title for article
Key2 = the Type for an advertisement which will be the header during email blasts.
Key3 = the Type for an advertisement which will be the footer during email blasts.
Key4 = searchable key word(s).
ContentType = blog ID (3000 - 10000)
Content = HTML Content of article
Enabled = This blog entry is approved and can be displayed
CSCheadlineFormatCode = A code which controls how each entry is displayed on the headline page
CSCArticleFormatCode = A code which controls how the article is displayed
CSCLastShown = This is the last time this article was shown
CSCImpressionCnt = This is the number of times this article has been shown
CSCClickCnt = reserved
CustomerID = This is the customerId of the person how added the article
CSCRanking = reserved for future control of the order of display of headlines
CSCVotes = reserved for reader voting
CSCImpressionBalancer = reverved for fuyre use to control balancing of displays of headlines
CSCLastRevised = This is the last time this article was revised
RevisionCount = This is the number of times this artcile has been revised
CSCLinkageCode = This is record linkages from comments to a parent article
CSCPublicationProcessingStep = This is the publication processing Step
CSCProcessingStatusMessage = This is the last status message regarding publication
CSCAuthor = Author's name.
CSCAltSummary = If present this summary name superceeds the automated summary.
CSCReadMoreLink = Text used for the read more link. The link can also be a site relative link to a file to open in a separate browser window. Enter the relative location + "#" + text to display for link i.e. "en/images/mypic.jpg#my link text.
CSCBoBackLink = Text used for the go back link.

Formatting of headlines is controlled by each record by the CSCheadlineFormatCode. Each headline is display in a separate content box arranged one after the other vertically on a page. Beyond the verticial orientation, all other fortmat is controlled by the code.

Headlines:

Headline code 1 = Standard vertical layout with picture CSCpicturefileB, title, and summary one below the other. The read more link is at the end of the summary. Horizontal lines seperate each headline. BlogFmt1
Headline code 2 = Abbreviated horizontal layout with picture CSCpicturefileB on the left and a text block on the right consiting of: date,author, & title (no summary). The read more link is at the end of the the content block. BlogFmt2
Headline code 3 = Press Release layout with date on the left and the title (no summary) on the right. The read more link is at the end of the the title block. BlogFmt3

Articles:

Article code 1 = Standard vertical layout with picture CSCpicturefileB, title, and article one below the other. The go back link is at the end of the article. BlogArticleFmt1
Article code 10 = Same as #1, standard vertical layout with picture, title, and article one below the other. the difference is the picture is CSCpicturefileB. The go back link is at the end of the article. BlogArticleFmt1
Article code 2 = This is 100% Free-form content except for the return (goback) link. All content other than the link it derrived from the ContextSensitiveContent.Content DB field.
Article code 3 = Press Release layout title, date and release one below the other. CSCpicturefileA will be displayed if present. The go back link is at the end of the release. BlogArticleFmt3

Each headline box is not placed in a table row. Each line is a paragraph break or some other height controlled break. Entire groups of headlines can therefore be easily placed within a table cell (column) as part of top level page layout.

Formatting headlines and articles using CSS is accomplished with the following selectors. Each selection is the same name for each format code (except the number is different i.e. BlogFmt1, BlogFmt2, etc.). There are two sets of CSS selectors; one for headlines and one for articles.

BlogFmt1HR
BlogFmt1Title
BlogFmt1Author
BlogFmt1Dateline
BlogFmt1Revision
BlogFmt1bart
BlogFmt1Goback

BlogArticleFmt1HR
BlogArticleFmt1Title
BlogArticleFmt1Author
BlogArticleFmt1Dateline
BlogArticleFmt1Revision
BlogArticleFmt1bart
BlogArticleFmt1Goback

The system is linked into the e-mail broadcasting system, so with the push of button you can send a blog article in an e-mail blast to all customers who have signed up (think e-mailed newsletter). In an e-mailed blog article, up to three type 10 ads will be included at the end of all broadcasts.

Basic Article navigation is accomplished with bart codes. To display a full article a URL parameter is added to the URL the current page. This parameter is called bart code. The bart code is it indexkey for the article to display.

SendSafe comes with tools to display blogs:

blogHeadlineIndex() - Displays headlines
blogArticle() - Displays articles

Set of articles are managed with a very easy to use Admin page. Articles can have any kind of HTML, pictures and text. There is a built in HTML editor on the admin page OR you can use some other editor and then copy & paste.